Google, evolved

True to form, Google has invented not only a new logo, but an entirely new concept of what logos can be. We helped our friends at Google Creative Lab create this video to reflect on where Google has come from and where they're going.

Credits

Google, evolved

Made in Collaboration with Google Creative Lab

Creative Director Arthur Hur Producer John Holt, Nika Offenbac Animators Whitney Theis, Mary Varn Sound Mix Pat Cupples, John Parthum